Starting a business can be exhausting. This is precisely why it's refreshing to hear words of encouragement from those who have done it before - and succeeded.

Stick With It
"Start-ups don't die, they commit suicide. In other words, 90 percent of start-ups fail because the founders get bored, discouraged, or something else, and they move on to other things, not because of some catastrophe. No matter how dark it is today, things will always better tomorrow."
-- Justin Kan, Justin.TV

Be Nimble
"The landscape no longer changes every two, three, four years like it did in 2002. If you're not quick on your toes, you will miss opportunities."
-- Tristan Harris, Apture

Exceed Expectations
"We knew we only had one shot at this, so there was nothing throughout our start-up that we didn't purposely over-deliver on -- from the way we pitched our distributors and investors to the way we rolled out in the market. If you always over-deliver, it is going to draw attention and you will likely be successful."
-- Jeff Avallon, IdeaPaint

Don't Go It Alone
"Surround yourself with an awesome team because you're going to need them to overcome all the obstacles that come with starting a company. Lots of people have great ideas that they try to tackle by themselves, but I think it's almost impossible to do everything by yourself."
-- Emily Olson, Foodzie

Do Your Homework
"Be really clear about the assumptions you're making about the business you're going into, and check those assumptions as quickly as you can -- whether it's building a prototype and testing it with people, or just talking to other people in the industry.
-- Can Sar, Apture

Stay Genuine
"Do what you know… and love! It will resonate with your customers, employees, and potential investors. And make all the hard work worthwhile."
-- Susan Gregg Koger, ModCloth

Don't Be Afraid
"If you have an idea, do it. When you're in your 20s or 30s, that's the time where you can be aggressive and be a risk-taker. That's the beauty of youth."
-- Michael Nardy, Electronic Payments

You Can't Mask Mediocrity
"Steve Martin said it best. Be undeniably good. No marketing effort or social media buzzword can be a substitute for that."
-- Anthony Volodkin, Hype Machine

Do What You Love
"It's a common saying, but vitally important. The more you enjoy your job, the easier it is to work, and that's important, especially when starting up your own company. You will be amazed at the amount of time and energy it will take to make your company successful."
-- Jamail Larkins, Ascension Aircraft

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