When used properly, social media can be a great tool to help your business reach potential customers and stay connected to current ones. Here are a few tips for start-ups looking to pursue a social media strategy.
- Demonstrate what your company does. Multimedia is integral to social media, so getting connected allows you to express your company's value proposition beyond a written statement and to reach a larger audience.
- Be candid. In uncertain economic times, transparency goes a long way towards retaining and attracting customers. Giving readers timely and accurate information on your company blog is an easy way to keep the lines of communication open.
- Interact with visitors. Just putting up a blog or a Facebook fan page won't do much good if visitors sense the flow of conversation only goes one way. Many companies use social media to reward customer loyalty. Companies can run promotions more frequently than sending things in the post. They can also devise more whimsical and engaging campaigns.
- Find potential customers. A quick keyword search can help you find prospective customers who may not be aware of your company but could nonetheless benefit from your product or service. One senior managing director of a New York property company allegedly generates 100 leads per month for his business simply by replying to Twitter users whose tweets include phrases such as "moving to New York City" and "no-fee rentals."
- Help others promote you. Social media can help you find passionate customers who are more than willing to spread the word about your company. A quick search for mentions of your business on Facebook, Twitter, and Yelp can yield a goldmine of information concerning your reputation.
- Don't promote too aggressively. While social network users have proven to be open to marketing-especially if it involves a discount-they're not rushing to Facebook or MySpace to hear sales pitches. If your profile or blog reads too much like an advertisement, it will turn visitors away.
Blair Cadell can advise on all methods of business start and set up including related tax and accountancy services. We have been looking after the interests of our clients' diverse business interests over many changing years. Whether you are starting up a new business venture, looking at buying premises, taking on a commercial lease or developing a new business strategy we will be able to assist you.